I work best with small business owners who excel at the communications side of their business. They like writing sales pages and emails and blog posts – but they need me to make everything look good and get sent out on time.
If you need a content creator, I am not your girl. If you love content and get frustrated by everything else required to run a successful online campaign, I am the savvy associate of your dreams. Here’s a partial list of what I can do for you:
Wordpress Website Maintenance and Development
I can’t tell you how many small business owners I know who have intended to make a change in their business for years – but just never got around to hiring someone who could make their website reflect their new brand or business model.
You wind up half in one world, half in another. Your business is really this, but your website still says it’s that. It’s exhausting for you – and it’s an easy fix when you have me as your savvy associate. I’ll keep your content updated, your design top-of-the-line, and all your widgets and add-ons and links working perfectly. And when you want to change everything again in three months, I’ll be happy to do that, too.
Have an entire marketing campaign you want to spread out over the next six months? Can’t wait to hear about it. I’ll help you organize milestones, break down projects into bite-sized pieces, and stay on top of each and every piece of the project as we take down week by week. Together, we’ll hit every single deadline and pull off your amazing plan without a hitch.
Project management is excellent for any large project with many moving pieces. Whether you’re rebranding your business, rebuilding your client list, or starting a new venture entirely from scratch, you’ll need someone to help you move steadily toward success. That’s me.
Email Marketing and Ecommerce
Email marketing is a huge part of most small businesses. It’s one of the cheapest ways to get results – if, that is, you know how to wrangle MailChimp, ConstantContact, or iContact, etc. If you don’t, your emails have a small tendency to not get sent at all, simply because you don’t know how to get an attractively-designed email created and sent on the schedule you intended.
Once those emails are sent out and your list wants to buy what you’re selling, you’re going to need an ecommerce tool like 1ShoppingCart or ShoppingCartPlus to take their orders. I can manage all of these set-ups for you and make sure your marketing campaign goes smoothly from start to finish.
CRM Database Management
You’ve got a lot of contacts, and plans for what you want to do with them. You may want a newsletter (which still needs to be designed) to stay in touch with existing clients. You may want to generate reports to find out how many people have asked about “X” service in the last month. You may want a searchable database so you can find the person you’re looking for.
I can help you with organizing, collecting data, and keeping in touch with your database on any schedule you like. I can manage Human Resource Information Management/Systems, Association Management Systems, and pretty much any other type of system for tracking people and their associated data you can name. And then I can use those systems to help you make your business even better.
I love PowerPoints. I do. I don’t care what anyone says. I enjoy planning events and conferences and travel arrangements. I like a nice schedule with every little appointment and meeting neatly arranged. I line my pencils up in rows, too.
Most people don’t like the ins and outs of office management, which is why the back end of their business tends to fall apart a little. They miss meetings or forget to send emails or put off their resolution to update their bookkeeping records once a week. (Next week, right? And then the week after that? And then oh gosh, it’s December.)
I love the administrative stuff. I like making it all work perfectly. And you’ll be amazed at how much more smoothly everything runs in your business when someone who likes it takes on the task.
Need a new website? Not a problem. Newsletter design? You got it. Web forms, online event registrations, print media? I’ve got it taken care of. I’m also excellent at ebook formatting, internal documents, printed forms, surveys, and everything else you need to market your business.